Name: Dr. Vaidehi Shukla

Designation: Asst. Professor

Educational Qualifications: Ph.D. (Commerce), MBA (Marketing), (Banking & Finance). B. Com (Account & Finance), PGDHRM 

Academic Experience (In years): 7

Industry Experience (In Years – if applicable): NA

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Brief profile (Max 100 words): A Ph.D. in Commerce, MBA Marketing, and M.Com with 7 years of academics experience.  Interested in case research, current research broadly focuses on the concepts of Marketing and Entrepreneurship including Grassroots Innovation, Consumer behavior, Social entrepreneurship. Love to spend time in activities like traveling, painting, reading, and gardening!


Names of previous Academic Affiliations: (If Applicable)

  • N.R. Institute of Business Management 
  • Umiya college for commerce and BBA

Subjects Taught: (At CPIMR)

  • Organizational Behaviour
    1. Management Information Systems
  • Business Ethics and Corporate Governance 
  • Sales & Distribution Management 
  • Marketing Management



  • Cases (If Applicable):
  • The Case of an Eco-Friendly Venture, Farm Se: In Search of a Sustainable Business Model, Studies in Indian Place Names, Vol. 40, No. 8 ( ISSN 2394-3114)
  • In Search of Marketing Needs for Grassroots Innovation: Evidence from Rural India


  • Articles (If Applicable):
  • Newspaper Article: NA
  • Magazine Article:



  • Books / Chapters in a Book (If Applicable):
  • For Chapter in a book:
      • Marketing perspective of NB Visa World’s 25 years of excellence, Strategic Challenges in Small Business: A Collection of Compact Cases, ISBN: 978-93-5406-237-7
      • A Study on Problems and Challenges of Handicraft Industry in Gujarat


  • For E-Book: NA
  • Chapter in a E-Book: NA

Achievements, Awards & Honours: 

Link to Social Media Profile/ Research Profile