Name: Subhasish Mitra, Ph. D.

Designation: Assistant Professor

Educational Qualifications: Ph.D. (Management), PGDBM (Marketing & Operations), M.Sc. (Mathematics), B.E. (Chemical)

Academic Experience: 8 years

Industry Experience: 16 years

Mail id: subhasishmitra@cpi.edu.in

Brief profile: With a rich and varied experience spanning industry, entrepreneurship and academia across sectors and verticals, Subhasish brings diverse skill-sets to the table. His interest areas are mainly towards, but not restricted to, the Marketing discipline and he is an active case-author.

Names of previous Industry Affiliations: 

  1. Charisma Global Networks Limited (2009-2013)
  2. PT Education and Education and Training Services Limited (2008-09)
  3. Charisma Education Private Limited (2003-08)
  4. Arvind Brands Limited (2002-03)
  5. TTK Prestige Limited (1999-2002)
  6. Grasim Industries Limited (1995-97)

Names of previous Academic Affiliations:

  • Atmiya Institute of Technology and Science, Rajkot (2016-18) 
  1. Altius Institute of Universal Studies, Indore (2013-16)

Subjects Taught: 

  • B2B Marketing
  • Business Analytics
  • Entrepreneurship
  • Legal Aspects of Business
  • Product and Brand Management
  • Retailing and Franchising
  • Sales and Distribution Management
  • Strategic Management







Publications:

  • Research Papers:
  1. Saxena, S., Mitra, S. (2021). Retail Store Choice for Consumers in Food & Grocery Segment: 

Review & Agenda. Empirical Economic Letters

  • Mitra, S., Yagnik, C. & Thakkar, Y. (2021). How consumers perceive e-Learning Platforms: A Study of Students and Parents in Ahmedabad and Baroda. 
  1. Mitra, S., Jatav, S., & Dubey, S. (2017), Impact of Social Media on the Decision Making of Students in the Selection of Educational Institutes and Courses. Innovation in Business Management and Social Sciences, 269 – 278
  2. Mitra, S., & Nainani, K. (2015), A Study of Risk and Return Relationship of Indian Equity Mutual Fund Schemes with Reference to Large-cap Segment. Altius Shodh Journal of Management and Commerce, 2 (1), 108 – 110


  • Cases:
  1. Mitra, S., and Solanki, S. (2021). Crisis in Retail: The Problem facing Maharoop Fashion. Managing Small Businesses in Uncertain Times: Indian Context. LAP LAMBERT Academic Publishing. ISBN: 978-620-4-19721-0
  2. Mitra, S. and Kaul, K. (2021). Growth in the time of a Pandemic: Digital Marketing Strategies for a Canadian Restobar. The Case Center, 520-0148-1
  3. Mitra, S. and Kaul, K. (2021). Growth in the time of a Pandemic: Digital Marketing Strategies for a Canadian Restobar (Teaching Note). The Case Center, 52-0148-8 
  4. Mitra, S. (2020). Netilly: Using Digital Marketing in the times of a Pandemic. International Research Journal for Management Sociology & Humanities, 11(10), 306-315 https://doi.org/10.32804/IRJMSH
  5. Mitra, S. (2020). From Conflict to Chaos – The Story of Ambuj Fashions. The Case Center, 320-0111-1. http://casecent.re/p/169208 
  6. Mitra, S. (2020). From Conflict to Chaos – The Story of Ambuj Fashions (Teaching Note). The Case Center, 320-0111-8. http://casecent.re/p/169209
  7. Mitra, S. (2020) Innovation in Sports Marketing – The Successful Repositioning of Kabaddi, Studies in Indian Place Names, 40(8), 445-456. https://archives.tpnsindia.org/index.php/sipn/issue/view/94 
  8. Mitra, S., Rajput, S. (2020). The Flavour of Tea: The ‘He She and Tea’ Story. Strategic Challenges in Small Businesses: A Collection of Compact Cases,  ISBN 978-93-5406-237-7
  9. Mitra, S. (2019). A Question of Location: The Altius Story. The Case Center, 319-0349-1. http://casecent.re/p/166371 
  10. Mitra, S. (2019). A Question of Location: The Altius Story (Teaching Notes). The Case Center, 319-0349-8. http://casecent.re/p/166372
  11. Saxena, S., Mitra, S. (2019). Surabhi Packers and Movers – Not a Penny for Promotion. The Case Center, 519-0108-1. http://casecent.re/p/163821
  12. Saxena, S., Mitra, S. (2019). Surabhi Packers and Movers – Not a Penny for Promotion (Teaching Notes). The Case Center, 519-0108-8. http://casecent.re/p/163822

 

Link to Social Media Profile/ Research Profile

LinkedIn ID: https://bit.ly/2VF957Y

ORCID ID: https://orcid.org/0000-0002-4684-5071