Name: Subhasish Mitra, Ph. D.
Designation: Assistant Professor
Educational Qualifications: Ph.D. (Management), PGDBM (Marketing & Operations), M.Sc. (Mathematics), B.E. (Chemical)
Academic Experience: 8 years
Industry Experience: 16 years
Mail id: subhasishmitra@cpi.edu.in
Brief profile: With a rich and varied experience spanning industry, entrepreneurship and academia across sectors and verticals, Subhasish brings diverse skill-sets to the table. His interest areas are mainly towards, but not restricted to, the Marketing discipline and he is an active case-author.
Names of previous Industry Affiliations:
- Charisma Global Networks Limited (2009-2013)
- PT Education and Education and Training Services Limited (2008-09)
- Charisma Education Private Limited (2003-08)
- Arvind Brands Limited (2002-03)
- TTK Prestige Limited (1999-2002)
- Grasim Industries Limited (1995-97)
Names of previous Academic Affiliations:
- Atmiya Institute of Technology and Science, Rajkot (2016-18)
- Altius Institute of Universal Studies, Indore (2013-16)
Subjects Taught:
- B2B Marketing
- Business Analytics
- Entrepreneurship
- Legal Aspects of Business
- Product and Brand Management
- Retailing and Franchising
- Sales and Distribution Management
- Strategic Management
Publications:
- Research Papers:
- Saxena, S., Mitra, S. (2021). Retail Store Choice for Consumers in Food & Grocery Segment:
Review & Agenda. Empirical Economic Letters
- Mitra, S., Yagnik, C. & Thakkar, Y. (2021). How consumers perceive e-Learning Platforms: A Study of Students and Parents in Ahmedabad and Baroda.
- Mitra, S., Jatav, S., & Dubey, S. (2017), Impact of Social Media on the Decision Making of Students in the Selection of Educational Institutes and Courses. Innovation in Business Management and Social Sciences, 269 – 278
- Mitra, S., & Nainani, K. (2015), A Study of Risk and Return Relationship of Indian Equity Mutual Fund Schemes with Reference to Large-cap Segment. Altius Shodh Journal of Management and Commerce, 2 (1), 108 – 110
- Cases:
- Mitra, S., and Solanki, S. (2021). Crisis in Retail: The Problem facing Maharoop Fashion. Managing Small Businesses in Uncertain Times: Indian Context. LAP LAMBERT Academic Publishing. ISBN: 978-620-4-19721-0
- Mitra, S. and Kaul, K. (2021). Growth in the time of a Pandemic: Digital Marketing Strategies for a Canadian Restobar. The Case Center, 520-0148-1
- Mitra, S. and Kaul, K. (2021). Growth in the time of a Pandemic: Digital Marketing Strategies for a Canadian Restobar (Teaching Note). The Case Center, 52-0148-8
- Mitra, S. (2020). Netilly: Using Digital Marketing in the times of a Pandemic. International Research Journal for Management Sociology & Humanities, 11(10), 306-315 https://doi.org/10.32804/IRJMSH
- Mitra, S. (2020). From Conflict to Chaos – The Story of Ambuj Fashions. The Case Center, 320-0111-1. http://casecent.re/p/169208
- Mitra, S. (2020). From Conflict to Chaos – The Story of Ambuj Fashions (Teaching Note). The Case Center, 320-0111-8. http://casecent.re/p/169209
- Mitra, S. (2020) Innovation in Sports Marketing – The Successful Repositioning of Kabaddi, Studies in Indian Place Names, 40(8), 445-456. https://archives.tpnsindia.org/index.php/sipn/issue/view/94
- Mitra, S., Rajput, S. (2020). The Flavour of Tea: The ‘He She and Tea’ Story. Strategic Challenges in Small Businesses: A Collection of Compact Cases, ISBN 978-93-5406-237-7
- Mitra, S. (2019). A Question of Location: The Altius Story. The Case Center, 319-0349-1. http://casecent.re/p/166371
- Mitra, S. (2019). A Question of Location: The Altius Story (Teaching Notes). The Case Center, 319-0349-8. http://casecent.re/p/166372
- Saxena, S., Mitra, S. (2019). Surabhi Packers and Movers – Not a Penny for Promotion. The Case Center, 519-0108-1. http://casecent.re/p/163821
- Saxena, S., Mitra, S. (2019). Surabhi Packers and Movers – Not a Penny for Promotion (Teaching Notes). The Case Center, 519-0108-8. http://casecent.re/p/163822
Link to Social Media Profile/ Research Profile
LinkedIn ID: https://bit.ly/2VF957Y
ORCID ID: https://orcid.org/0000-0002-4684-5071
